By British artist, KAMAL KORIA
When I came to the UK, greeting cards for the Asian community were not available. I was quite lucky to come across some pioneering printers in Leicester who commissioned the production of Europe’s first Diwali cards. Pipi Printers from the Belgrave road area approached me with the challenge which I of course accepted.
Over the years, there have been many cards published by different publishers and I am occasionally approached by collectors who are now global. This always surprises me.
About the artwork
The illustrations used reflected a theme of rural India. I have always been inspired by village life, the transport, the animals and the clothing. I used gouache on board and often used an airbrush. One artwork took approximately two weeks to create but I often worked on multiple cards at any given time.